As Managing Director (Residential) of GuocoLand – a number one actual property firm famend for built-in mixed-use developments akin to Guoco Tower, Singapore’s tallest constructing – Dora Chng is likely one of the most notable ladies on the planet. Singapore actual property sector. Ms. Chng has almost 20 years of expertise within the gross sales, advertising and marketing and rental of residential properties. Chng has the chops to say his place within the trade after scooping awards for the group’s residential properties, a few of which embody Wallich Residence and Martin Trendy. His sturdy level shines in product growth, product positioning and communication technique. Since becoming a member of GuocoLand in 2014, she has made a reputation for herself. LUXUO spent quarter-hour with the cheerful and affable Ms. Chng the place she shared her insights as a lady working within the male-dominated actual property sector.
Why did you select to get into actual property?
I’ve a background as an inside designer and have become focused on actual property after I began working as an inside designer. I began to fall in love with it due to the satisfaction of serving to folks discover their dream residence, and much more so now that I am a part of the artistic crew designing the developments.
How do you’re feeling about being a lady in a male-dominated trade?
Being a lady in a male-dominated trade could be difficult, however it can be empowering. However truthfully, I do not assume being a lady is an obstacle for me in the actual property enterprise. The truth is, I believe that with ladies being extra delicate to everybody’s every day calls for, we will higher meet the wants and needs of finish customers.
In line with you, what are the ideas of a working girl at this time?
It’s tougher than ever to be a working girl at this time as ladies have advocated for gender equality, truthful alternatives in addition to unbiased illustration in management. Thus, the world of labor at this time expects extra from ladies than earlier than. Nevertheless, at this time’s working ladies are multitasking and extra assured in talking out for the causes they care about. I believe trendy ladies at this time want versatile working hours to maintain younger households or aged mother and father. By way of skilled growth, many ladies make investments money and time in formal programs to enhance their profession prospects.
I additionally consider that many ladies acknowledge that private well-being is essential, particularly psychological well being. They’re additionally extra conscious of their bodily well-being. So I believe ladies are extra well being acutely aware in at this time’s digital age. I additionally see ladies who need to achieve monetary independence both to have enjoyable or to really feel happy with themselves. I additionally discover that increasingly more ladies are taking the time to volunteer in social causes, so that they worth their contribution to society.
What do you assume the trade is missing in ladies?
I actually do not assume we’ve got been deprived as ladies in the actual property trade in Singapore. There was larger range and gender equality and ladies in our trade have equal alternative and illustration on this trade.
What do you consider AI disrupting the actual property trade?
I believe the AI disruption has benefited the property sector in Singapore. It contributes to productiveness and effectivity in areas akin to streamlining transaction time and sources in our showsuite (choice era system). The truth is, AI helps the actual property trade not simply in Singapore however world wide by means of augmented actuality. This has helped consumers and sellers with new and progressive methods to view and market properties, not solely enhancing the expertise but additionally lowering journey time. By way of sustainability, which is at present the buzzword, AI helps actual property firms cut back their carbon footprint, for instance by delivering choice paperwork digitally and lowering constructing power prices by means of good sensors. Nevertheless, it’s important that AI is used ethically and responsibly.
What challenges do you face in your work as a lady?
Though I do not often face many inconvenient challenges in my work as a lady, I discover that it’s nonetheless very troublesome for married ladies with kids to juggle household and work obligations. Ladies are sometimes anticipated to sacrifice their alternatives for profession development when caring for younger kids or aged members of the family. That stated, I’ve additionally seen that ladies in Singapore have made vital progress within the workforce, for instance, the Head of Departments at GuocoLand is made up of a excessive proportion of ladies.
What sort of comfortable abilities are essential in your space of experience?
Sturdy communication abilities are important for motivating and main a crew, conveying methods and constructing sturdy relationships with stakeholders. Being a pacesetter with excessive EQ is important – understanding the feelings of your crew and clients so you may reply appropriately to construct belief and construct relationships. We should always strategy advertising and marketing and gross sales methods creatively to distinguish ourselves from opponents and be fast and environment friendly in resolving points as they come up.
How would you wish to see ladies working on this trade 10 years from now?
I’m assured that employers and coverage makers will take motion to handle the challenges ladies at present face and create a extra inclusive and supportive working atmosphere for ladies in Singapore.
Should you had the prospect to inform your youthful self, what recommendation would you give them?
Studying and encounters within the area are important springboards and alternatives. Settle for challenges with an open coronary heart. With out it, I cannot purchase the talents I’ve at this time.
What would you do in your skill to alter mindsets about ladies working on this trade?
I believe the ladies of Singapore have been very fortunate to have the ability to take pleasure in the identical instructional alternatives as our brothers. Subsequently, I believe there isn’t any drawback for us in the actual property enterprise. Quite the opposite, ladies should empower themselves with the talents required in any capability and meet the challenges that come our means, if we’re focused on being on this trade. If we had determined to take action, we might have gained half the battle first. I look ahead to seeing extra husbands tackle a supporting position of their households, permitting their wives to take middle stage of their careers.
Inform us one thing you love to do in your free time.
I additionally make investments time in my private well-being, spending time exercising to construct a stronger, extra resilient physique to satisfy extra challenges forward. Apart from golf classes, I take pleasure in portray and spending time with my fur infants.
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