The beloved orange drink model as soon as often known as “Sunny Delight” is launching a tough seltzer: SunnyD Vodka Seltzer.
SunnyD mentioned in a press launch that its Vodka Seltzer was created by “well-liked demand” associated to the prevalence of canned cocktails. Whereas the brand new SunnyD variant is certainly a seltzer vodka (no malt), it is solely 4.5% ABV, sugar-free, and 95 energy.
Nonetheless, the press launch reserves slightly shock by explaining that This model of SunnyD doesn’t include the unique SunnyD, as a substitute it comprises pure elements and fruit juice, however nonetheless has the model’s acquainted orange style.
SunnyD has been round since 1963, when two Florida dads created “Sunny Delight.” Within the Nineteen Nineties, the model developed a devoted fan base, and it lastly formally modified its title to “SunnyD”. Since Harvest Hill Beverage Firm purchased the model six years in the past, its revenues have elevated by 30%.
“SunnyD is a strong model, probably the most daringly distinctive orange drink on the planet,” mentioned Ilene Bergenfeld, Advertising and marketing Director of Harvest Hill Beverage Firm. “Customers are enthusiastic about this iconic model,” she continued, “rooted in nostalgia however with a style that resonates right this moment. Many advised us they appreciated SunnyD as a blender and requested what product. So we appeared on the exhausting seltzer class, and I believed, good, however we will do higher. And SunnyD Vodka Seltzer was born.
SunnyD developed the product to the purpose of holding blind style checks which the corporate says helped affirm that the market was really prepared for a SunnyD Vodka Seltzer.
The brand new exhausting seltzer will likely be out there in choose Walmarts beginning March 11, 2023. The really helpful retail value for a four-pack of SunnyD Vodka Seltzer is $9.99.