SF Epi Middle MedSpa (The OG) celebrates 25 years


The time period medspa has turn into ubiquitous lately. In nearly each nook of the world, the nickname has turn into a beacon of hope for these looking for rejuvenation and confidence. It is a highly effective label, denoting authority and professionalism, and because of Margaret Mitchell of San Francisco and her enterprise associate, world-renowned dermatologist Patrick Bitter, Sr., MD, it has made its manner into our language. of magnificence.

Mitchell and Bitter coined the now-universal time period 25 years in the past by combining the phrases “medical” and “spa” to finest describe the companies supplied at their San Francisco Epi Middle MedSpa dermatology apply: Botox®, fillers, photofacial , microneedling, CoolSculpting® , tattooing and hair elimination, Morpheus8, chemical peels, medically supervised weight reduction and leg vein therapies. Bitter, a Silicon Valley beauty dermatologist who invented the well-known PhotoFacial process, and Mitchell, a medical apply administrator and expert businesswoman, joined forces in 1998, simply because the business was gaining reputation.

Margaret Mitchell and Dr. Patrick Bitter, Sr.

SureWe and your founding associate coined the time period medspa, which is now used universally by business practitioners. How does it really feel to have revolutionized the vernacular of the business?

It is so humorous to be out of the country and see medspas on indicators. We have been initially going to model this expression with our title, however when others began calling asking if they might use the model title “medspa”, we determined we might see how far that title would go .

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You have been named nationwide ‘Med Spa of the 12 months’ in 2010 by Spa journal. How has this notoriety affected what you are promoting?

It is all the time good to be named “Finest” or “Prime”. Such a promoting offers credibility.

Similar to on the earth of know-how, developments are frequently being made in private care. What modifications have you ever seen over time concerning aesthetic therapies?

The modifications I’ve seen with lasers, RF and IPL units are quick in delivering the remedy and the therapies are much less painful. On the earth of dermal fillers, the place there have been as soon as two or three forms of fillers, there are actually in all probability 12 forms of fillers to select from relying on the world you wish to deal with.

Aesthetic enhancement is now not reserved for many who deal with specific “issues”. A youthful clientele has embraced the concept of ​​“preventive” therapies. What do you consider this?

It truly began 25 years in the past when laser hair elimination and microdermabrasion have been accepted by the FDA and medspas began opening. Now, younger folks strategy preventive growing old as they do for his or her hair with routine therapies Botox, HydraFacial and coverings that deal with signs reminiscent of pimples or rosacea for instance.

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The youthful clientele can also be extra open about having undergone procedures, which makes the apply much less “taboo” or secret. Lip fillers, for instance, have gotten as widespread as making use of lip gloss. How does this candor open the door for others to freely experiment with their appears to be like?

Instagram has actually helped the business with posts from younger folks.

On the similar time, many purchasers proceed to demand absolute privateness. How do you react while you meet a shopper in public?

It’s my job to maintain the privateness of my purchasers non-public. So, for instance, throughout occasions, I take a step again; I will not provoke the dialog until I do know, until I am invited.

What are some low-risk therapies or procedures that somebody new to the apply may attempt? What is an effective start line for a “newbie”?

Botox, MicroNeedling, and PhotoFacials are nice beginning therapies.

If a shopper books a remedy with you, what sort of service can they anticipate – from begin to end?

We’ve developed a program known as Centered On You so that every one that involves the medspa receives a personalised remedy plan to observe based mostly on their pores and skin kind, signs and finances. Everyone seems to be handled like a VIP. Our Union Sq. workplace, run by a caring and empathetic workers, is heat and welcoming. We do our greatest to place our prospects comfy.

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What may very well be thought of a “for the worth” remedy – ​​a fast and painless process that makes a marked distinction?


What’s your private favourite remedy?

I solely have one. Botox, Filler and PhotoFacial therapies are what I do most usually.

What skincare merchandise do you promote and the way essential is each day skincare to you?

Our hottest strains embody our personal Epi Middle MedSpa line that we developed, in addition to Elta MD, SkinCeuticals and Obagi. We’re additionally bringing again a high-end natural line…. coming quickly!

Are you able to share your ideas on the significance of a wholesome life-style to take care of one’s look and sanity?

A wholesome life-style each bodily and emotionally is most essential. Our our bodies merely work higher after we are pleased. So many ladies wish to be assured of their appears to be like. We will help them with that. Being assured is among the most essential attitudes folks can have in direction of themselves. It is these moments when our sufferers look fortunately within the mirror after their procedures that give me such pleasure.

Epi Middle MedSpa: 450 Sutter St #800, San Francisco, CA

Pictures courtesy of Epi Middle MedSpa


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