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Patek Philippe, the ultra-luxury watch model, hasn’t launched a brand new watch mannequin since 1999. However that might all change, in accordance with Bloomberg.
On the Watches and Wonders present in Geneva, Switzerland, final week, Patek Philippe & Co. Chairman Thierry Stern mentioned a brand new watch was within the works. It’s anticipated to be unveiled later this 12 months.
“The design is completed, and the prototype is prepared and, actually, I prefer it,” he mentioned.
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Patek Philippe is a Swiss watchmaker based in 1839. The household enterprise’s luxurious watches can price as much as $40,000 – to begin. Patek Philippe can be identified for being “one of many final most coveted impartial Swiss watch manufacturers” on this planet, in accordance with Bloomberg.
Regardless of the absence of a brand new mannequin line for practically 25 years (and international financial uncertainty), demand for Patek Philippe watches has elevated, in accordance with the Night Customary.
Patek Philippe manufactures 70,000 watches a 12 months. And Stern mentioned the corporate could not produce extra whereas sustaining high quality – maybe why there hasn’t been a brand new launch for nearly 1 / 4 of a century.
“Since I could not enhance manufacturing, my solely different alternative was to cut back the outlet so everybody might get just a few extra watches,” he instructed Bloomberg.
“I’m a watchmaker, I promote new watches,” he added. “That is what I am good at.”