Maurice Lacroix launches Aikon #tide Mahindra

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From content material accomplice JustLuxe iW Journal

Maurice Lacroix merges his ongoing position as Official Timekeeper of Mahindra Racing along with his eco-friendly Aikon #tide assortment to launch the Aikon #tide Mahindra.

The brand new Maurice Lacroix Aikon #tide Mahindra.

Like all Aikon #tide fashions, the brand new 40mm quartz watch is constituted of ocean-bound recycled plastic, however right here it is also dressed within the racing workforce’s purple colours whereas displaying the emblem Mahindra Racing and date on the textured black dial.

Maurice Lacroix colours the bezel in Mahindra Purple, a shiny racing tint that contrasts properly with the black rubber strap with the Maurice Lacroix ‘M’ brand on it in purple.

The watchmaker gives a second purple rubber strap with black accents. And as all the time for this model, wearers can rapidly change straps due to Maurice Lacroix’s Simple Strap Alternate system, which requires no instruments.

Mahindra Racing is a founding workforce of the ABB FIA Formulation E World Championship. The racing workforce actively promotes EV know-how, which inserts properly with Aikon’s #tide message of eco-friendly watchmaking.

As Maurice Lacroix notes, an Aikon #tide watch and its packaging requires seventeen recycled plastic bottles, or seventeen fewer bottles that pollute the ocean.

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Value: $850

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