Designed in Bangladesh, made in Europe

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Sustainable footwear model ‘ekn’ presents the world’s first sneaker made in Europe and designed in Bangladesh by a rising clothier from Dhaka.

The lately launched restricted version vegan sneakers purpose to reverse exploitation within the international footwear trade.

In a step that subverts the style design established order, the Frankfurt-based sustainable footwear model know launches the world’s first unisex shoe designed in Bangladesh and manufactured in Europe. New know Kamthala is a restricted version vegan sneaker made in Portugal and designed in Bangladesh by a rising Bangladeshi designer, Rokaiya Ahmed Purna.

Named after Bangladesh’s nationwide fruit – the jackfruit – ekn Kamthala makes a daring assertion for the trade to rethink the best way it really works with the International South, overturning the standard “designed within the North, made within the International” paradigm. South”.

The idea was to “create a sneaker as an emblem of respect” – aiming to reverse a number of the unethical provide chain practices, air pollution and exploitation which have been synonymous with the shoe trade. footwear for many years – tapping into the urge for food of youthful generations for significant change.

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courtesy

Bangladeshi designer Rokaiya Ahmed Purna is dedicated to gender equality, accountable consumption and manufacturing, the promotion of indigenous textiles and innovation, and the empowerment of girls and ladies in her dwelling nation.

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“In Bangladesh, we’ve a really wealthy cultural custom and heritage, which I attempt to implement in all of my work,” she says. My very own roots and childhood recollections additionally affect my designs; the inspiration for ekn Kamthala comes from the jackfruit, the nationwide fruit of bangladesh, with which i’ve a deep relationship. Once I was a baby, there was a tree proper in entrance of my home the place I performed, drew and slept below it. We now have change into accustomed to the time period “made in Bangladesh”, not “designed in Bangladesh”, however the brand new technology of Bangladeshis are starting to assume in a different way and act in a different way. As a member of this technology, I really feel fortunate to have the chance to create change. I am dwelling the dream of so many individuals, so it is a possibility that comes with plenty of accountability.

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respect first

ekn was based in 2013 by Noel Klein-Reesink, after years of trying to find the proper skate shoe and designing it for New Stability and adidas. His expertise taught him that there was a severe want for a well-designed, considerate and sturdy sneaker, therefore ekn’s long-term mission assertion “Made in Friendship” – a substitute for inhumane and degrading practices for the setting.

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“The ekn Kamthala shoe is an announcement – an indication of respect. As a result of in a good world there isn’t any privileged facet to the association. If equity is the objective, we should always share our aspirations. stated Klein-Reesink.

Alexander Grapp, Group Inventive Director at Accenture Music and initiator of the idea, says: “‘Made In’ labels not solely erase the unfair situations through which individuals within the International South typically work, additionally they reinforce dangerous stereotypes on creativity and manufacturing within the so-called “first” and “third world”. They assume that American and European design is superior to nations the place manufacturers outsource their manufacturing, which is just not the case. That is what we needed to problem with this assertion. And alongside the best way, we’ve discovered and been frequently impressed by the creativity and resilience of Bangladeshi designers like Rokaiya. We hope this will get individuals pondering! We want to invite extra firms and types to work another way with nations like Bangladesh and past – and faucet into the expertise and creativity that’s clearly ready to be extra widely known.

All ekn sneakers are produced in Portugal from sustainable supplies, with the purpose of offering prime quality footwear with out the social and environmental injury attributable to comparable producers.

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All proceeds from the sale of the sneakers will probably be used to arrange an NGO to offer inventive individuals in Dhaka with a brand new office, and for a growth program to search out gifted feminine designers in Bangladesh and different nations to create a steady sequence of ekn sneakers. .

The restricted version ekn Kamthala will probably be out there worldwide beginning January 21, 2023 at a retail value of $215.00 by visiting www.eknfootwear.com/en.

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Rokaiya Ahmed Purna.

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