An aesthete in each sense of the phrase, Fabrizio Buonamassa Stigliani, Govt Director of Product Creation at Bvlgari, is not any stranger to the ability of lateral considering, having designed a variety of merchandise, from jaw-dropping vehicles to furnishings. elegant and with revolutionary data ‑breaking the Bvlgari Octo Finissimo watch assortment. Whereas he was lately in Singapore for the fourth version of LVMH Watch Week, we caught up with him to ask him in regards to the stylistic signature of the home, the necessity to nurture his creativity and the that means of a great design.
Is there a connection between the Bvlgari timepieces introduced at LVMH Watch Week 2023?
Colour is one, however for Bvlgari, colour is at all times a straight line. This yr, we’re presenting jewellery watches and after we speak about jewellery, we’re speaking about colours.
How would you describe the unmistakably Italian means of blending and matching colors, as it’s fairly placing and distinct.
And distinctive. We’ve a pure aptitude for sure issues. For us, magnificence isn’t a philosophical idea; it is a part of our DNA. We develop up surrounded by magnificence, because of the great historical past we’ve got in artwork, and after that it is a matter of style. Bvlgari is well-known for taking part in with completely different and distinctive colour mixtures in addition to coloured gems. In the long run, it is within the model’s DNA to play with colour.
Inform us in regards to the inventive means of creating a watch.
It is exhausting to say as a result of we do not have only one design course of for a watch. The inventive course of is without doubt one of the best mysteries. Everyone seems to be a inventive particular person in a distinct area, actually, however the distinction between a inventive professional and an everyday particular person is that the previous is ready to handle their creativity and nurture it. And even the best way to nurture creativity is necessary as a result of it is like a area of grass: generally it’s a must to mow it. At instances, it’s a must to utterly change your standpoint. You need to feed your creativity with various things as a result of in any other case, you’ll make the identical object every time. Go to locations, see issues, chat with attention-grabbing people who find themselves completely different from you to get a brand new standpoint. You need to be open-minded and perhaps you may uncover concepts then.
You talked in regards to the connection between automotive and watch design in addition to your background as an industrial designer. How does your curiosity and expertise in so many alternative product classes affect the way in which you create?
It offers us the chance to alter our standpoint. Apparently, whenever you design jewellery, you design jewellery with watchmaking expertise, and vice versa, so mixing and matching with completely different designs, applied sciences, suppliers, and clients makes the product completely different and distinctive. The concept is to be versatile and artistic, and to strive a distinct means of expressing the spirit of the model every time that is sensible for long-time clients and new ones alike. The model is trendy and that is why we use the archives much less. We depend on archives for our cultural method as a result of (they’re) an unbelievable useful resource, however as creatives it’s a must to know the archives and neglect (them) on the identical time, as a result of in any other case you begin making copies from the archives.
What does design imply to you?
For me, design isn’t an aesthetic; design is a mind-set. After we speak about design, we regularly consider it (when it comes to) a design object, a really well-made object. You understand, in Italian we do not have the phrase “design” — we use “artwork utilized to business”. We combine artwork and business, and it is distinctive. Perhaps that is why Italian design is completely different. Aesthetics is sweet if at the beginning, the thought is a top quality concept that is sensible in relation to market wants and is even in a position to anticipate market wants. It is the design; it is not only a phrase or an aesthetic — it is an actual standpoint.
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